Interactive Branded Experience Campaign
Brand Strategy + Research
Experience Designer
Graphic Design
Video Editor
Contributors:
Laura Neill & Jessica Dickenson
Step Into the World of Silo
Conceptually developed campaign to generate excitement for the release of season 3 of SILO. Use of creative storytelling, innovative uses of technology and IRL & URL experience design.
*International Design Award (Honorable Mention): LINK
Wish
To ignite anticipation for Silo Season 3 by turning the series' mystery and tension into lived experiences. Invite audiences to step inside the world of the Silo.
Week 1-7
Public Transit + Social Media
Goal: Create excitement + direct people to microsite
Solution
A campaign that activates human interest through cryptic social media, hidden messages in urban spaces (OOH), live installations/events, and exclusive access—inviting fans to uncover secrets, question the surface, and prepare for what lies beyond the silo walls.
Week 2-5
Interactive Billboards + Bus Stop AR interactive
Goal: Harness people's anger to reveal the truth.
Scream into the scream box to prompt the main character to clean the dirty cafeteria window.
Week 2-5
Seasons 1 + 2 Streaming & Digital Microsite Quizzes
Goal: Promote rewatching of previous seasons, interaction with events, and interest in grand prize for Season 3.
Week 3-5
Relic Quests: Digital & IRL + Game
Goal: Give participants incentive to want to win the grand prize.
Week 4-5
Digital + Guerrilla Pop-Up Escape Room
Goal: Give participants incentive to want to win the grand prize.
Week 4-7
Screening Event + Set Tour: 6 Grand Prize Winners will win.
Creative Use of Technology
Brand Strategy + Research
Graphic Design
Experience Designer
Video Editor
Contributors:
Laura Neill & Jessica Dickenson
TrailGuardian by AllTrails
TrailGuardian is a proposed AllTrails safety initiative that transforms its hiking community into a crowdsourced network for locating missing hikers through real-time alerts, shared trail data, and GPS technology.
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Wish
We wish every outdoor adventurer could explore with confidence, knowing a connected community is ready to help if something goes wrong.
Visual Identity
The logo was created by rotating the existing AllTrails mark and adding a head and halo to evoke a guardian figure.
Solution
Integrate TrailGuardian into AllTrails to notify verified users near relevant trails, collect time-stamped and location-based information, and provide search teams with timely, community-sourced leads that can help bring missing hikers home.
Interactive Cross-channel Campaign
Brand Strategy + Research
Art Direction
AI Image Generation - MidJourney
Graphic Design
Stay In Your Orbit
“Stay in Your Orbit” is conceptual cross-channel campaign inspired by Orbit’s WWII origins. Created when wartime shortages disrupted Wrigley’s flagship gums, Orbit kept the company moving through uncertainty. The campaign brings that resilience forward, positioning Orbit as a refreshing reset for Gen Z when life gets messy.
Wish
We wish young adults could feel fresh, confident, and composed, even when life becomes chaotic.
Solution
Use humorous mythological characters, bold visuals, and relatable moments across print, outdoor, and social media to show how Orbit helps people stay fresh and “in their orbit.”
OOH Ads
